Let’s be honest: Web3 feels like the wild west.
As a digital marketer, I’ve worked with many brands and successfully driven new business for them. I’ve used Google, Meta, and affiliate channels to drive traffic and get results. But I have also seen the shortcomings. Our dependence on Google and Meta has created a world owned by a handful of companies. Ten years ago, these platforms changed the world of marketing and advertising, and we’ve reaped the benefits in so many ways. Today, it feels like we can do better.
But what’s the alternative?
How can digital marketing be done differently? How can we reduce our reliance on Google and Meta? What will a cookie-less world look like, one where we do not accept being tracked online? How can we reward the people who produce the content based on the value they provide without being dependent on an algorithm? How could brands directly reward customers for their loyalty and continued business?
These are some of the premises that Web3 looks to achieve, and as a marketer, these are the premises that I am most excited about.
This is why I created “Web3 Espresso” your weekly cup of Web3 insights.
What you get weekly:
Insights about Web3, blockchain technology and community building.
Innovative ways brands are implementing Web3 strategies to connect with new audiences.
Spotlights on Web3 founders and startups shaking things up;
Engaged community initiatives that are driving the decentralized web forward.
Every newsletter is about a 5-minute read.
